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According to Søren Hejnfelt, Chief Business Development Officer, Poland is a big and prospective market for Estonian IT companies.
His advice to companies who are considering entering this vast land of opportunities is simple: if you are not strong enough to survive 2-3 years of experiments and possible fails, don’t even try.
“Getting ahead in Poland is an extremely difficult challenge to succeed in. Just like the country’s population, everything is over 30 times bigger and takes much longer than in Estonia. Once you get your foot in the door, money does not start pouring in 30 times faster. So one needs to learn how to be much more resilient, flexible and patient,” he said.
According to him, Finestmedia now has a fully operational development unit in Gdansk who has signed the first lucrative client contracts.
“It took us two years to make our first million. The lessons we learned have helped us accelerate our business growth and take full advantage of what the Polish market has to offer. I do not see any reason why we should not be able to make the next million in half the time and keep this level of continuous growth,” he added.
Finestmedia’s representative lists four key learnings from entering the Polish market:
He also points out that the hiring cycle is much longer in Poland – it usually takes about a month to find a top-level expert and another 3 months for them to hand in their notice and leave the previous employer. “This means you need to be the best employer you possibly can to avoid people quitting. Luckily, we have mastered this – our employees are amazed by how well they are treated compared to the traditional organisation culture in Poland,” he added.
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